A mark of elegance expressed by the founders of JLF is depicted in this collection, highlighting an exceptional savoir-faire and a timeless allure of the French culture which was their original inspiration behind their brand.
Parisian style is all about looking chic and “décontracté” and we created a new JLF concept, inspired by French beret hats. The arrangements in this collection represent the sophistication and elegance of modern women. We were inspired by the French culture and their beautiful hats. We visualized women wearing beret hats in Paris and recreated the idea with flowers in our hat boxes. The compositions represent a woman wearing her beret and the flowers represent the woman's face. This collection delivers a strong and committed message through these arrangements that showcase the life of the classic and modern woman and her actual demands of a fulfilling lifestyle with flowers.