JLF Spring Traditions

The Spring season is known and loved for being a symbol of fresh beginnings, a clean slate and a new birth. It’s a time when the days start getting longer, the snow thaws and nature begins to bloom. This is the prime season for a lot of plants and flowers, and a time for many exciting holidays. Each of these holidays hold a special place in our hearts and carry their own unique tradition to each individual. We honor and respect each holiday and tradition that our clients celebrate and practice, and love being a part of their happiest days. Let’s highlight each of your beautiful spring traditions, and maybe help add some spice to your day with the JLF Spring Collection !

Women's History Month

“After women, flowers are the most divine creations.” -Christian Dior 

March is Women’s History Month and if the quote above doesn’t inspire you to shower the woman in your life with some flowers, we don’t know what will. In this month we highlight the women who have made a difference in history, which inspires young girls growing up in this intimidating world and opens them up to a world of possibilities. Especially after the past year, just like each one of us, women have been tried and tested in 2020 and deserve some extra appreciation and love! 

Although women’s History Month is celebrated only in the US , the date March 8th is Women’s Day internationally. All over the world on March 8th, women are highlighted and celebrated for the work they do every day. Here are some beautiful arrangements from our JLF Spring collection to make your mom, sister, wife or daughter feel loved!

On Pink Clouds
JLF Lilac Box
Double The Colors
Pastel Tulips

St. Patrick's Day - March 17, 2021

St. Patrick’s Day, is originally an Irish holiday, but has been adopted in American culture as a celebration of Irish culture. On March 17th, this holiday observes the death of St. Patrick, the patron saint of Ireland. Saint Patrick lived in the fifth century, was born in Roman Britain and was kidnapped and brought to Ireland as a slave at the age of 16. He later escaped, but returned to Ireland and was credited with bringing Christianity to his people. If you are Irish or enjoy celebrating this beautiful Irish holiday, here are some ideas for St. Patrick’s Day flowers to get you in the spirit!

Lucky Charm
St. Patrick's Day Fleurs

Easter - April 4, 2021

Easter is a Christian holiday commemorating the resurrection of Jesus Christ from the dead. This is the third day after his burial following his crucifixion. Christians and non-christians have many different traditions of celebrating this day such as painting easter eggs with different colors, breaking them with family, making egg hunts for the children and getting visits from the Easter bunny. If you celebrate Easter, here are some festive JLF arrangements to make your day with family brighter than it already is!

The JLF Bunny
JLF Easter Chick
The Perfect Easter Basket
JLF Blush Easter

May Day - May 1, 2021

“If we had no winter the spring would not be so pleasant” -Anne Bradstreet

May Day is a celebration of welcoming the change of season and new beginnings. Throughout the years, there have been many different meanings and festivities with the purpose to express welcoming a new season. In the 19th century, May Day took on a new meaning, as International Workers’ Day grew out of the 19th-century labor movement for worker’s rights and an eight-hour workday in the US. Regardless of what the general meaning of May Day was, people worldwide gifted their loved ones fresh flowers, to share the new bloom of spring with their loved ones. To keep this wonderful tradition alive, here are some spring JLF arrangements!

Spring Full
Sunflower Delight
All The Lilac Love
Lilacs and Butterflies

Cinco De Mayo - May 5, 2021

Cinco De Mayo (May 5th) is a day celebrating Mexican Heritage. It commemorates the date of the Mexican army’s victory over France at the Battle of Puebla in 1862. In the US the Mexican population uses this holiday as an opportunity to celebrate their Mexican identity, promote ethnic consciousness and build community solidarity. Cinco De Mayo parties include Mariachi bands, Mexican folk music and traditional Mexican dancing. The drinks of choice are tequila, micheladas and margaritas, which are native to Mexico. Here are some fun JLF arrangements to spruce up your Cinco De Mayo celebration.

When Life Gives You Limes
When Life Gives You Lemons

Mother's Day - May 14, 2021

“When you are looking at your mother, you are looking at the purest love you will ever know.” -Charley Benetto

Mother’s Day is celebrated on the second Sunday of May in the US. The title is self explanatory of course, each of us shows our appreciation, love and respect to our mothers for all that they do for us. Besides our own mothers we celebrate our sisters who are mothers, mothers to be, our friends etc. We hope to make them happy and proud throughout the entire year, but this day just highlights how special they are to us!

JLF Mother’s Day Collection is a special collection that offers variety of choices suiting your preferences for Mother’s Day flowers, and here are some of our favorites arrangements for Mother’s Day!

Author: Izabella Avetisyan

What Your Favorite Flower Says About You

If you’re browsing through the JLF website, first of all thank you! And second, you clearly have a love and appreciation for the beauty of flowers. They come in different types, colors, scents and will make the gloomiest person smile. They can express what you want to say without using any words at all. If you are a lover of flowers, you’re bound to have a favorite and the flower you choose to be your own, could say so much about who you are as a person. Here is a fun guide to learn a bit more about your favorite flower and see what it says about you!

 1. Rose 

There is nothing more classic and timeless than a rose. It will simply never go out of style. They come in an endless amount of colors, and each of the colors carry their own meaning. Some common colors include red, pink, white, orange and purple. Red roses are considered the universal symbol of love, romance and deep affection. Pink roses represent femininity, grace and joy. White roses are a symbol of innocence, purity and remembrance. Purple roses represent royalty as they were often given to Kings and Queens. Orange roses represent enthusiasm and passion.

What it says about you: If your favorite flower is a rose, you are a hopeless romantic that will never give up on love. You adore romance and grand displays of affection. You dream of being swept off your feet. Your idea of love is very traditional, you love handwritten letters, boxes of chocolate and flowers of course. You are also very sophisticated and strong willed. You know how to protect yourself from anything, much like the thorns on the roses. The ideal JLF arrangement for you would be the JLF Signature Rose Box!

Below are some color variations…

2. Peony 

Peonies are a native to China and are referred to as the King of Flowers. They are highly valuable in China and used to be the national flower until they were replaced by the plum tree. During the Sui and Tang dynasties, they were planted at the Imperial Palace, which made them a symbol of nobility, honor and wealth. Peonies are also connected to Greek Mythology. In one myth, Paeon, a student of the god of medicine, used a peony root to heal Pluto. The god of medicine became jealous and tried to kill him. To save Paeon, Pluto transformed him into a peony because he knew it was a flower that people would admire and praise. Therefore the peony began to signify compassion.

What it says about you: If your favorite flower is a peony, you are a lover of the finer things in life. Your style is refined ,you are bold in every way, and you do not stray from the spotlight. You work hard to achieve anything you want out of life because there is no alternative for you. You have a very positive mindset and attitude and are thoughtful and empathetic to those around you. You have a very bright and likeable personality that attracts everyone towards you. 

Below are the perfect JLF arrangements for you!

Extravagant Peony Box
Blushing For You
JLF Multicolor Peony Box
Luxury JLF Peony and Rose Box

3. Sunflower 

Although all flowers have the ability to bring joy, sunflowers are by far the happiest flower. Many of their meanings stem from the Sun itself because many of their attributes mirror the sun and the energy and light it provides. Sunflowers symbolize adoration, loyalty and longevity. This meaning came from the Greek myth of Apollo and Clytie. Clytie and Apollo were in love but Apollo soon fell in love with Leucothoe. Because of Clytie’s jealousy, Clytie told Leucothoe’s father of their relationship and he punished her by burying her alive. Apollo was angry and turned her into the sunflower, but even in flower form she still loved Apollo and would spend her days watching him as he moved the sun across the sky, in his chariot, just like sunflowers move to face the sun.

What it says about you: If your favorite flower is the sunny sunflower, you thrive around your friends and family and love to be in good company. You’re always a blast to be around and keep the people around you smiling. Your style is free spirited and outdoorsy, and you always make a statement. It seems like you’re always in a good mood and always looking for the next adventure (maybe to a sunflower field). Your favorite season is the summer and you love to soak up the sun, just like the happy sunflower. 

Below are the delightful JLF arrangements for you!

JLF Sunflower Box
Sunflower Delight
Earth Day Sunshine
In The Colorful World

4. Dahlia

The unique dahlias symbolize elegance, inner strength, creativity, change, and dignity. They also represent individuals who stand strong in their sacred values. During the Victorian era, dahlias represented commitment, or an eternal bond. Another very common meaning for dahlias is finding inner strength, which roots back to the flower’s ability to withstand harsh conditions. It is believed dahlias were given their name by Antonio Jose Cavanilles, the director of the Royal Gardens in Madrid. He named them after the Swedish botanist Ander Dahl. Dahlia flowers also carry medicinal importance. The Aztecs used them as a treatment against epilepsy. A substance called Atlantic starch, derived from the tubers of dahlias, was an eminent treatment for diabetes before the discovery of insulin.

What it says about you: If your favorite flower is a dahlia, you carry infinite strength within yourself. You are loyal to the people close to you, and are reliable and always there to provide a helping hand. Although you love to help those around you, you are very independent yourself and rarely rely on others. You are very grounded in your values and morals and not afraid to speak your mind. Your style is elegant and chic. 

Below are the ideal JLF arrangements for you!

Pick Me Up
My English Garden Fleurs
Sweet Life
Tropical Star

5. Ranunculus 

The word Ranunculus is a combination of the two latin words “rana”,meaning frog, and “unculus” which translates to little. Therefore the name ranunculus means “little frogs”. They are also known as Persian buttercup. There is a Persian legend about the delicate flower in which a beautiful nymph caught the attention of a Persian prince. He sang to her night and day to show her his love. However, the other nymphs were tired of listening to him sing, so they turned him into a ranunculus flower. The ranunculus flower symbolizes charm and attractiveness. Historically, Native Americans used the dried plants in poultices to treat sore joints and muscle pain. The ranunculus flower has recently be

What it says about you: If your favorite flower is a ranunculus you love keeping up with new fun and eye catching trends and styles that others shy away from but prefer more delicate jewelry. You charm others around you with your dazzling personality. You’re kind and compassionate to everyone you meet and have many friends from all walks of life. You always have the best stories to tell and although you enjoy luxurious items, you are simultaneously very down to earth.

Below are the ideal JLF arrangements for you!

Opulent Blossoms
Glamorous Blooms
The Sweet Sensation
Melody in Blooms

6. Tulip 

Tulips are one of the world’s most easily recognized and popular flowers. The word tulip came from the Persian word meaning turban, commenting on the ancient tradition of wearing tulips in one’s turban. Tulips generally represent perfect or deep love. The symbol of true love, is tied to a Persian legend about the love of Farhad and Shirin. According to one story Farhad, a prince, was in love with a beautiful girl named Shirin. Unfortunately Shirin is murdered and this broke Farhad’s heart. In desperation, Farhad rides his horse off a cliff, and a red tulip grows where his blood touches the ground, representing true love. Tulips are one of the first flowers to bloom in the spring, so they can also symbolize rebirth and a fresh start. Victorians often associated tulips with charity

What it says about you: If your favorite flower is a tulip, your style and personality is very sleek and sophisticated. You believe in true love and are constantly looking for “the one” if you haven’t already found them. You love to spoil and shower your loved ones with gifts and affection. You believe that giving is definitely much better than receiving. You’re calm and collected and remain very patient in any situation, even when things don’t go your way. 

Below are the ideal JLF arrangements for you!

Pastel Tulips
A Lot of Tulips
Tulip Mania
Pretty in Pink

7. Orchid 

The luxurious orchids are one of the most desired flowers in the world. They represent love, luxury, beauty and strength. There are over 20,000 species of orchids all over the world, one of the most popular being the moth orchid. The name orchid came from the Greek word “orkhis”. It was named by an ancient Greek botanist named Theophrastos, who thought the fleshy underground tubers resembled male anatomy. In ancient Greece orchids were associated with virility. Greek women believed that if the father of their unborn child ate large, new orchid tubers, the baby would be a boy. If the mother ate small orchid tubers, the baby would be a girl. The different colors of orchids also symbolize different things. Some of these are white, pink and purple. White orchids symbolize innocence, purity, elegance and reverence. Pink orchids symbolize femininity, grace and joy. Purple orchids symbolize royalty and admiration, and are traditionally given as a sign of respect.

What it says about you: If your favorite flower is an orchid, you undoubtedly enjoy a life of luxury. You are classy and mysterious and your wardrobe is likely full of cocktail dresses and suits. You are daring and outspoken, and you always say what’s on your mind. You have a small circle of trusted friends, and are very protective of the ones you love. You naturally attract attention without trying, and people often seek out your advice. 

Below are the ideal JLF arrangements for you!

A Heart of Whites
Grand Orchids
White Cymbidium Cloud
Orchid Elegance

8. Lilac 

The aromatic and delicate lilacs, have a history originating in ancient Greek mythology. The legend goes that Pan, the god of forests and fields was hopelessly in love with a nymph named Syringa. One day he was pursuing her through a forest and afraid of his advances, she turned herself into a lilac shrub to disguise herself. Pan couldn’t find Syringa, but he did find the shrub. Because a lilac shrub consists of hollow reeds, he cut the needs and created the first pan pipe. The scientific name for lilac is Syringa vulgaris, and the name is derived from the greek word “syrinks” which means pipe. During the Victorian Age, the giving of a lilac was meant to be a reminder of an old love and in Russia, holding a sprig of lilac over the newborn was believed to bring wisdom. Because lilacs have one of the earliest bloom times, they symbolize spring and renewal.


What it says about you: If your favorite flower is a lilac, you are most likely an old soul that loves all things nostalgic. You enjoy watching old shows, your style is very vintage and you always feel you were born in the wrong era. You’re soft spoken and somewhat reserved around people you don’t know well, but you come to life around the people you love and trust. Your favorite season is the spring, and you love spending time in nature. 

Below are the ideal JLF arrangements for you!

9. Anemone 

The name anemone is derived from Greek which means “wildflower”. According to Greek mythology, anemones sprang out of tears of Aphrodite while she was mourning the death of her lover, Adonis. Adonis was killed by the gods due to their jealousy over his love affair with the beautiful goddess of love. Anemones come in many different colors, and each color has its own meaning. White anemones symbolize sincerity due to their delicate appearance. Red and pink anemones symbolize death or forsaken love. Purple anemones symbolize protection from evil. Anemones are also believed to bring luck and protect the receiver against evil. They also symbolize anticipation and forgotten love. Legend has it that when the anemone closes its petals, it’s a signal that rain is approaching. The delicate flower has also become widely popular in wedding bouquets and wedding centerpieces. 

What it says about you: If your favorite flower is the delicate and unique anemone, you are hip, modern and have a very avant-garde style. Your ideal dream home is very modern but with slight rustic touches. You’re quirky, and have unique hobbies that differ from most people. You’re private about most things in your life, and carry yourself with a touch of mystery. You’re very unpredictable and people never know your next move, which is how you prefer to be viewed. 

Below are the ideal JLF arrangements for you!

Spring's Pretty
Goodness Gracious
Britney Spears Box
For The Love of Blooms

10. Hydrangea 

The beautiful, luscious hydrangeas come in many different colors, and have many symbols. There are over 75 species of hydrangea, most of them native to Asia. Legend has it that a Japanese emperor gifted blue hydrangeas to the family of a girl he loved to make up for neglecting her. In Japan, the flower is associated with heartfelt emotion, understanding and apology. It can also symbolize unity and forgiveness. In Europe however, hydrangeas have a negative sentiment, where they are used to declare arrogance and boastfulness. English men in the 1800’s used to send hydrangeas to women who rejected them, accusing them of frigidity. It is believed that young women who grow hydrangeas in their front yard will never get married. 

What it says about you: If your favorite flower is a hydrangea, you are somewhat of a tomboy and have a casual style. You’re very practical and efficient and you think looks and material items are a waste of time. You value wisdom, and are known in your group of friends to be a bookworm. You know a little bit about everything, and you crush trivia games. You’re laid back and down to earth, and don’t take life or yourself too seriously.

Below are the ideal JLF arrangements for you!

Simply Pretty
Bleu Clouds
Pink and Blue Clouds
Blue and Green Hydrangea Cloud

Author: Izabella Avetisyan 

How To Pick The Best Valentine’s Day Flowers For Your Significant Other

Do’s & Don’ts while choosing Flowers for Valentine’s Day

JLF Everlasting 11

Looking for ways to flatter your significant other with the best flowers for Valentine’s Day? 


Studies show that flowers have long term positive effects on your mood. Flowers are the perfect “spark of joy” people are looking for during this year’s quarantine. Whether you think Valentine’s Day is cliche or not, a display of your love is expected, so why not show that affection with a gorgeous bouquet? 


Here are some things to consider when ordering your Valentine’s Day Flowers!


This holiday is one of the busiest times for florists.

Florists receive many orders for Valentine’s Day, which can mean most flowers will be sold out so you’ll want to order in advance.

It’s best to schedule your order at least one week in advance to guarantee the best possible arrangement for your significant other.

JLF Red Roses 1
JLF Red Roses 2


Many florists include the option for a card/note to be delivered with your flowers and you definitely want to send a sweet message.

Writing a card is a great way to show your significant other just how much they mean to you. Receiving flowers is already exciting, but a meaningful note message makes it more personal.


Perfect cherry on top!

Take time to write a sweet message card and make it special. Extra points if you add memories and express your feelings. 




Is your significant other sensitive or allergic to some floral scents?

Certain flowers are definitely more fragrant than others, so you want to make sure your beautiful gift isn’t overwhelming for the receiver. Keep their allergies in mind! If your significant other has floral allergies but can still tolerate and enjoy certain flowers, you should choose flowers that don’t have a strong scent. Here is a cheat sheet with a list of flowers that have little to no scent:



Does your significant other have a favorite flower? 

If so, let the florist know! Do keep in mind though, some flowers are seasonal and may not be as readily available. Your significant other most likely has a favorite color you can incorporate. When picking colors, you may want to consider if your loved one typically likes pops of bold colors, neutral tones, or a mix! 

JLF Valentine’s Day Collection not only has Romantic Reds and Pinks – the popular colors for Valentines, but also many other beautiful colors that your significant other might fall in love with!

JLF Everlasting 12



Not sure what color or style of arrangement to get? If you are unsure, you can always ask your florist for a recommendation. JLF is a renowned floral boutique with experienced florists who enjoy the collaboration with clients and bringing your vision to life. We always listen to you. Our team is well equipped with the knowledge, creativity and tools to deliver your messages through JLF flowers.

There is a sense of joy and pride in delivering your message through flowers.

JLF Jumbo 3


Make your Valentine feel special on this day! 

Most people love receiving flowers! Having a floral arrangement hand delivered can be a great way to start the romantic weekend.. Sending a beautiful bouquet of flowers is a great way to show your significant other that they are in your heart! Gifting flowers is a way of showing appreciation, love and support. 

Follow these tips, shop JLF Valentine’s Day Collection and you’ll be sure to put a big smile on your Valentine’s face. 

 Happy gifting! 

Author: Angelina Abramyan

Flowers as Relationship Binders

JLF Everlasting 12

“What surrounds us, controls us,” they say. What if we or the ones we love controlled what that ‘something special’ is— what gets to control us. Perhaps one would choose to be hemmed in by the lively presence of gaudy flowers, or in the peaceful arms of nature, while birds chirped away.

Whatever that ‘something special’ is, we can easily recognize that somewhere in that peaceful image or aura, are flowers— setting the scenery with a radiant tone of romance, passion, and emotion.

The way one sees it, flowers serve the energetic means of self-expression, of feelings— they are relationship binders or means of strengthening the connection between two people.

Setting a precedent

Whether it’s a first date, a proposal, a celebration or ‘just because,’ partners often use flowers to show that they care about their person, which in turn sets a pleasant precedent implying that making them feel special is a priority- something that they will both enjoy. This won’t only make the partner feel special, but it will also give a deeper ‘validation’ about the relationship. Furthermore, it will remind the receiver of happy days, even during times of hardship and struggle.

Flowers don’t only serve as materialistic gifts, but it’s the simple thought of somebody thinking of you when they’re not around you. These beautiful creations send across a certain synergetic dynamic of what it’s truly like to be cared for, thought about, and loved.

When they’re missing

 It’s a common occurrence to see that as a couple gets more grounded in a relationship, the flower-gifting lessens. Male counterparts go from sending flowers for monthly anniversaries and any-event-possible, to perhaps a birthday bouquet, to replacing flowers with other material things— less meaningful for us.

 The interesting thing is, partners, don’t actually find the same significance in flowers that women do. Some may say that they don’t see a reason in giving flowers, because they’re temporary and don’t live long enough to serve as a reminder of love or affection, but rather send a message of momentary joy.

 What they don’t understand, however, is that flowers are a metaphor for the bittersweet experience of being alive ourselves. Flowers don’t signify impermanent amusement but are a reminder for us to learn to enjoy and cherish the little-individual moments in our lives, and the lives of the people we care about. It is easily arguable that no other gift can so deftly convey sentiment and emotion, beyond the power of words, and no other gift can linger in our minds longer than the thought of beautiful flowers in our arms.

JLF Everlasting 11

But the thing is...

Like everyone, as a relationship grows, the couple does, too. They delve into the craziness of daily lives, their encounters. The priorities shift from ‘impressing’ to ‘growing,’ to ‘expanding,’ so seemingly important things become of less significance.  

Women show their appreciation for their partners in the sense of emotional and physical care, constant attention, and through other care-vehicles, so when they receive flowers, they are reminded of the sweet feeling of being appreciated. Likewise, receiving flowers, remind them that among all things, their relationship is of high importance. A simple arrangement  an hint at all the internal and external feeling one holds towards their lady love.. they suggest of impactful memories.. they bind relationships.  

It is easy to get lost in time and lose touch with what was once an important aspect of a relationship, but it is just as easy to keep these traditions alive by investing creative thought into making someone feel special with the presence of a JLF Signature Box of Flowers– an epitome of romance, passion, and emotion. 

JLF Red Roses 2

Author: Marian Sahakyan
Photographer: @annasphotoart

Flowers and Allergies

JLF Signature Rose 1

It’s a woman’s (and occasionally a man’s) favorite thing- being gifted flowers- smelling and seeing them, being surrounded by them. More often than commonly noticed, these flowers become problematic. They take one’s breath away. Not in the romantic or amorous manner, but quite literally- in the form of allergies.  

Imagine being on the other side of things-  as the one gifting the flowers. Ultimately, what was initially a good deed, a sweet surprise, can turn into a perfectly failed scenario. But what if you knew exactly what to avoid and what to pick up for that special someone, who just happens to have allergies!

To clarify some of those concerns, without compromising on the look or charm of the bouquet, here is a compilation of flowers to avoid and others that can replace them.

 Worst: Daisies and Sunflowers 

Despite their simple yet attractive presence, daisies and sunflowers are known to be among the worst when it comes to pollen activity, meaning that they produce and release too much of it. According to Allergyware.com, the pollen flies from “male” flowers to fertilize the “female,” which makes sure that more ‘flower bloom’ can occur. As a result, this irritant activates allergies for those who are sensitive.

Best: Carnations and Daffodils

To replace these beautifully plain options, one cannot go wrong with carnations or daffodils. With their vibrant colors and lively tones, these two are sure to make any bouquet pop, emphasizing their fun and exciting energy.

Worst: Chamomiles and Dahlias:

Effortlessly alluring and sure to decorate any bouquet with love, asters, chamomiles and dahlias are also known to make allergy-sufferers, suffer. While these are all pollen-rich flowers and are the main group known to cause allergies, fragranced flowers like jasmine and lilacs are also to be looked out for.

Best: Roses, Peonies, Orchids, Tulips

Exchangeably, roses, peonies, orchids or even tulips are an allergy-free and eloquent addition to any bouquet, as they are deemed suitable for any occasion. 

Worst and Best: Lillies

 The beautiful lily is another suitable choice for allergy sufferers if the pollens are removed.  Since allergens are typically found in a plant’s pollen, not having the substance is a major plus. While you can’t remove pollen from some lilies, many lilies contain pollen that can easily be removed. Asiatic lilies come in gorgeous pink, red, orange, and mixed colors, making it both hypo-allergenic and a sight for sore eyes. However, Oriental lilies such as Stargazer lilies are very fragrant, people either tend to adore their intense fragrance or really can’t abide it. Sensitivity to the smell may cause a headache.

 Today’s flower market is booming and blooming with options, but being considerate of allergies and other health concerns is just as thoughtful as is the initial idea of gifting flowers. So the next time you’re out searching for that special bouquet for someone, think about allergies and possibly avoiding an unpleasant situation, simply by picking the right bouquet. 

JLF Signature Mix 4
JLF Signature Mix 6
JLF Signature Mix 8
JLF Signature Mix 1
JLF Signature Mix 2

Author: Marian Sahakyan

The Gift of Giving

We live in a flower-giving-culture. Thoughtfully and sometimes thoughtlessly, we give flowers —when a baby is born, when someone graduates or succeeds in something. We give flowers to someone to make them feel special, we also give them during times of uncertainty, commemoration and death. The thought that flowers have established a strong presence in the cycle of life is justified through personal and historical testimonies. 


It is unknown when humans first started giving flowers to one another, but we know that it occurred with the hunter-gatherers, when the ‘hunter’ surprised the ‘gatherer’ with a handpicked bouquet to celebrate the day’s meal. This suggests that even then, gifting flowers was a means of communicating a special sentiment, which grew to be a tradition among cultures. 


Despite the noticeable evolution of customs since the times of hunter-gatherers, we learn that the message behind giving flowers has remained the same. Celebration, they say. 


Celebration of life: The ancient Greeks anointed the beginning of a child’s life by giving flowers after their birth. They believed that flowers were associated with Gods and by gifting flowers, they were declaring a strong and prosperous life upon the newborn. 


Celebration of growth: We give flowers when someone succeeds professionally or educationally or when they embark on an adventure. Perhaps this, too, signifies the celebration of improvement and advancement. 

JLF Signature Mix 13

Celebration of growth: We give flowers when someone succeeds professionally or educationally or when they embark on an adventure. Perhaps this, too, signifies the celebration of improvement and advancement. 


Celebration of love: Significant others have offered flowers as an expression of appreciation and thought for ages. For example, they were an effective means of message delivery during the Victorian times, when etiquette dictated discretion and that was everything.


An admirer could present a young woman with a bouquet that included a red tulip, and this would be his declaration of love and interest in her. Since then, we have replaced the red tulip with a red rose, which epitomizes all that love and passion capsulize. 


A celebration of life: What about using flowers in the event of one’s death. Regardless, funerals are not a happy time to be celebrated, what’s the role of flowers in this? 

The tradition of incorporating flowers at a farewell service has been around for centuries, but now plays a role different than its original. Previously, they were used as a means of covering the unpleasant odors of a decaying body. 

Nonetheless,  societies advanced and so did their techniques of deodorizing dead bodies. This is when the practice of embalming came about and replaced the use of flowers for smell. Now, flowers simply shed light and beauty among the heaviness of a funeral. They encapsulate comfort, love, sympathy and respect.

Regardless of the occasion—-happy or sad— flowers are everywhere. Their presence is often overlooked, but their absence is heavily noted. Above all, their cheerful and delicate essence reminds us of our own beautiful significance in the world.

Author: Marian Sahakyan

Easter Flowers

Easter is full of many customs, traditions, and symbols that we borrow from Christianity and the ancient world. Easter celebrations are filled with pastel colored flowers, different colored eggs and hopping bunnies that come to us from the ancient spring festivals. All these symbols represent fertility, new life, and rebirth. Easter flowers are also fitting emblems for this time of year with their soft, delicate petals and sprouting young buds.

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The History of Hat Boxes

In Victorian Britain, fashionable clothes required careful maintenance and a range of accessories were invented to help keep them in good condition. The popularity of wearing hats necessitated devices to assist with storage and cleaning. Hat boxes kept them free from dust and protected from damage.

Continue reading The History of Hat Boxes